With more than 20 years of experience in digital and performance marketing, I’m one of the pioneers in SEO, Paid Search and Analytics in Brazil.

I lived in London from 2003 to 2010, during that time I worked for the betting & gaming, travel and recruitment industries. Initially, looking after all areas within digital, later on specialising in Search, Social Media and Analytics.

As the COO and Co-founder of Cadastra, I have been helping brands such as Samsung, Vivo (O2), L’Oreál, Lojas Renner, Volvo, Doctors without Borders, Salesforce and more, to transform and grow their business through digital marketing. At Cadastra I’m also responsible for the HR strategies such as talent acquisition, development and retention, training programmes and company culture. Cadastra has been awarded for 7 consecutive years as one of the best agencies to work in Brazil by the Great Place to Work.

I hold a Bachelor degree on Business Management from PUC-RS and I’m also a frequent speaker at digital marketing, tech and e-commerce conferences, a writer and MC. I have written 2 successful e-books about SEO (3,000+ downloads and currently 1st on Amazon Brazil for the term “SEO”) and I regularly publish videos with the highlights of major events I attend to such as SXSW, Think with Google and NRF.

In 2017 nominated Top 5 E-commerce Digital Marketing Sales professionals by Prêmio E-commerce Brasil.

I was professor of the Search and Analytics classes of the Digital Marketing MBA at ESPM/Sul from 2013 to 2017.

Now back in London, focusing at Cadastra’s international expansion, I’m responsible for new clients acquisition, developing our tech partners network and new business opportunities, creating new partnerships and exploring new areas of innovation on digital.

And I’m a dad of two beautiful little girls, Carolina and Camila. A frequent runner and occasional guitar player.

Get in touch! All my social media channels are down below and on the main menu.