With more than 20 years of experience in digital and performance marketing, I’m one of the pioneers in SEO, Paid Search and Digital Analytics in Brazil.
I lived in London from 2003 to 2010. During that period I worked in the betting & gaming, travel and recruitment industries.
As the COO and Co-founder of Cadastra, I have been helping brands such as Samsung, Unilever, Vivo, Lojas Renner, Udacity, Doctors without Borders, Salesforce and more, to transform and grow their business through digital marketing. I’m also responsible for HR strategies such as talent acquisition, development and retention, training programmes and company culture. Cadastra has been awarded for 7 consecutive years as one of the best agencies to work in Brazil by the Great Place to Work.
I hold a Bachelor degree in Business Management from PUC-RS and I’m also a frequent speaker, panelist and lecturer on a variety of subjects including digital marketing, e-commerce, entrepreneurship and innovation.
I have published 2 successful e-books about SEO (3,000+ downloads) and I regularly publish videos on Youtube and Facebook sharing the highlights of major events I attend to such as SXSW, Think with Google and NRF.
You can download the ebook “Desconstruindo SEO – A Pirâmide Invertida” here: https://cadastra.com/ebooks/e-book-desconstruindo-o-seo-download-gratuito/
In 2017 nominated Top 5 E-commerce Digital Marketing Sales professionals by Prêmio E-commerce Brasil.
I was the professor of the Search and Analytics classes of the Digital Marketing MBA at ESPM/Sul from 2013 to 2017.
Currently, back in London, I’m leading Cadastra’s international expansion – new clients acquisition, partnerships and exploring new areas of innovation on digital.
And I’m a dad of two beautiful girls, Carolina and Camila. A frequent runner and occasional guitar player.
Get in touch! All my social media channels are available below and on the main menu.